Since time immemorial, man has been fascinated with science and technology. We have been making an effort to make our lives comfortable and easy through different technological advancements and inventions. Not just that, we did not just stop and focus on humans but our furry friends too, DOGS. We look at dogs as a man’s best friend and this relationship has come a long way.
The dog-human relationship has been considered as a very long-lasting symbiosis. For ages, dogs have been tagged as “man’s best friend,” offering companionship and loyalty to their human counterparts. The dogs and humans are similar enough that dogs can live happy lives together with humans and vice versa which means they can easily adapt socially. People pamper dogs with food and emotional care, usually sleeping in the comfort of their owner’s beds.
Incase everyone is wondering why we are talking about Human/dogs and their relationship—the reason for that is we want to take a closer look at the Dog Industry and how it has improved and evolved.
According to research, the pet dog business will continue to take flight in the future. The forecast might be healthy across the board, but certain segments in the dog industry are seeing a significant amount of growth. In fact in the US alone, 68% of households now have at least one pet dog. Showing a total of 85 million households owning a DOG.
The rise of “millennial dog owners” has skyrocketed over time which means pet ownership has become popular with younger generations. Another positive aspect of the industry is the growth of Tech-savvy pet owners ready to provide a market for technological innovation within the dog product industry. With a lot of people opting to delay children or consider smaller families, dogs are playing a huge role in family life. It is very common to hear of dogs being tagged as a “child” and pet owners as “parents”. Consequently, pet owners are willing to spend an increasing amount on those pets. This has had an impact on the consumption choices made by pet owners. In the past standard pet fare from the supermarket was deemed sufficient by most pet owners. Modern pet owners are going for higher quality, and more expensive products and dog food supplies. The shift towards better quality dog food has created a decline in the amount of sold traditional dog food brands.