Social Media has become a great medium to connect with everyone. In fact, it has turned a lot of people, and even doggies into celebrities. People tend to go crazy over adorable doggy pictures or videos, your doggy can garnish millions of likes and followers, and become a fantastic influencer.
It is no secret that the most liked and viral posts are often pet videos and pictures. Consider yourself lucky if you own a pet, because now you have the perks of making your pet the next internet star!
But for that, you need to know the answer to this basic question – What is a pet influencer?
What is a DOGGY Influencer?
When we talk about the word ‘Doggy Influencer’, the first image that comes to our minds is an insta-famous or facebook-famous animal who has a million followers. The overall idea of an influencer is to create content that will ‘influence’ people and tell great stories via the cute and adorable doggies that you have or see.
A “Doggy Influencer” is a doggy who creates a following or community that trusts them for advice and/or product recommendations. They use the internet to tell their story, building trust in order to create ‘influence’.
What is the ‘Product’ of an ‘Influencer’?
The product of any influencer, is obviously influence. How do you monetize influence? Well, primarily in these three ways:
Endorsements & Sponsorships
How can a doggy parent turn his or her doggy into an influencer?
- You need to create a strong brand
- You need to share a consistent, high quality image
- Your captions and hashtags need to be spot on.
- Determine whether you want your doggy to be humorous, caring, sad sarcastic, fashionable, etc.
- You need to be funny and witty
- You need to work your network to get others to share and comment on your images
Tips for doggy parents looking to turn their doggies into influencers:
- Connect with brands you LOVE. Don’t connect simply because you know a particular brand has worked with influencers in the past
- Start out by taking images that make your doggy look adorable and the brand shine. You may need to do a lot of images gratis before the brand you’re trying to reach, reaches out
- If you have your heart set on representing a particular dog food or dog toy brand, don’t share images of a different food or toy brand. Stay consistent in showing your love of a particular brand or location or toy.
- Build your following before you approach a brand. Ask yourself this: Why would a brand follow me if I only have five followers and no meaningful interactions? Chances are, they won’t. Build your following and interact with them so they will be more inclined to comment on and share your posts.
- Be engaging and authentic. Remember, don’t put your doggy in a position that a brand or another doggy lover would take offense at, question the safety of your pet or other questionable actions. Be mindful of what you post and whom you’re endorsing with your posts